The ICCM Learning Conference Speakers

Our conference programme features an inspiring line-up of expert speakers from across the bereavement sector and beyond. Bringing together practical experience, fresh perspectives and the latest thinking, each session is designed to inform, inspire and support professional development. Explore the full speaker line-up below.

Eimer Duffy - Google expert

Orla O'Caroll

Building Lasting legacies: expanding into Pet Cremation and Memorial Services

September 29, 2026

I’m Orla O’Carroll, a Cemetery and Crematorium Technician at Barnsley Crematorium. Although I am relatively new to the bereavement industry, having begun my career in 2018 and the age of 36, I truly believe I have found where I am meant to be. One of the aspects I value most about my role is its variety. I’m fortunate to be involved in a wide range of responsibilities, meaning no two weeks are ever the same. What’s that saying…“Find a job you enjoy doing, and you will never have to work a day in your life” . Whilst it may sound like a corny cliché, it is absolutely true. I find working within bereavement services incredibly rewarding. I am deeply passionate about what I do and take great pride in supporting families during some of life’s most difficult moments, always striving to provide dignity, care, and compassion.

The presentation looks at how Barnsley Council took the opportunity to expand the services currently offered at the Crematorium by introducing a pet crematorium and a stone masonry business. The aim being, to create new income streams whilst also responding to a growing need within the community for pet bereavement and memorial services. As a nation of pet lovers, the aim of the pet crematorium is to provide local pet owners with a respectful and compassionate service during the difficult time of losing a beloved companion. The facility offers individual cremations, a range of memorial products, and support to help owners cope with their loss. With pet ownership continuing to rise, the demand for dignified and professional pet aftercare services has increased significantly. The stone masonry business aim was to design, manufacture and maintain memorials, headstones, plaques and commemorative features for both human and pet memorialisation. Together the developments strengthen the crematorium’s role as a bereavement service provider, improve financial resilience and address clear public needs within the local community.
Eimer Duffy - Google expert

Christina Martin

Public Health Funerals – Navigating the Unknown

September 29, 2026

They lived alone. They kept themselves to themselves. No next of kin. Each Public Health Funeral case that arrives is a mystery to be solved. Even family referrals, believe it or not. But how do cash and time strapped councils ensure that all avenues are properly investigated in this very sensitive task? That we don’t cause trauma by carrying out a funeral in absence of kin? That we are handing back an estate to the most entitled person? In a world where everything is hidden in pin locked phones, where 1 in 3 people have not done anything in preparation for their death and over half don’t have a will, admin wise, a house search can end up telling anywhere between half the story and nothing at all. We are dependent upon phone numbers on scraps of paper and a neighbour saying that they may have possibly had a son. Doing this job can feel like being in a dark room with a broken flashlight. So how do we turn the lights on? Christina Martin has been doing this job since 2017 and over time has learned through bitter experience that without the help of a professional tracing service, one can never be sure of anything. In this talk, she shares her steep learning curve along with other policy approaches that ensure the best possible all round job is being done for the deceased and the bereaved.

Christina began her journey into public health funerals at Rother and Wealden Council in 2017. What began as a job quickly became a mission. Christina developed her council’s internal processes, testing them in real world cases, soon becoming the lead officer in this emotionally and legally complex area. She soon became a media commentator on funeral poverty and council funeral policy, and author of the bestselling book Ashes to Admin under the pen name, Evie King. Followed by death planning guide Get Ahead of Being Dead in 2026. Christina now brings her lived experience and specialist knowledge into ICCM’s training sessions, helping others handle sensitive, often unseen cases with professionalism and care.
Eimer Duffy - Google expert

John Adams

The Silence is Over: Preparing for a New Generation of Bereavement Awareness

September 30, 2026

From September 2026, bereavement education will form part of the statutory curriculum in England, representing one of the most significant developments in public understanding of grief and loss in a generation. Following a four and a half-year national campaign, which culminated in a Parliamentary debate and the inclusion of bereavement education within the curriculum, this presentation explores what the change means for funeral professionals, bereavement organisations, schools, families and wider communities. Drawing upon personal experience as a Funeral Director, Past President of the National Association of Funeral Directors, Funeral Industry Advisor to Child Bereavement UK, and host of the internationally recognised Death: A Changing Industry podcast, John Adams will share the journey behind the campaign, lessons learned from work undertaken across the UK, Australia and New Zealand, and practical steps organisations can take to support the next generation. Attendees will gain a greater understanding of the curriculum changes, the opportunities they create, and how funeral professionals can play a leading role in building a more compassionate society where grief is understood rather than avoided.

John Adams is a fourth-generation Funeral Director with Perry & Phillips Funeral Directors in Shropshire and a Past National President of the National Association of Funeral Directors. He is the Funeral Industry Advisor to Child Bereavement UK, Ambassador for The Good Grief Trust, co-author of the internationally sold book Don't Tell the Children, and host of the podcast Death: A Changing Industry. Following the death of his mother when he was 12 years old, John became passionate about improving society's understanding of grief and bereavement. In 2022, he launched a national campaign calling for bereavement awareness to be incorporated into the school curriculum. The campaign secured more than 11,000 signatures, was debated in Parliament, and contributed to bereavement education becoming part of the statutory curriculum from September 2026.
Eimer Duffy - Google expert

Tom Guilbert-Newell

Pushing up Daisies - Rewilding our Resting Places

September 30, 2026

Pushing Up Daisies - Rewilding Resting Places delivered by Thomas Guilbert-Newell from Newcastle-under-Lyme Borough Councils Sustainable Environment Services will cover all aspects of the Council's successful delivery of their Grassland Management Strategy since 2024. The strategy has delivered 100s of hectares of long meadows, wildflowers and rewilding in green and open spaces, most importantly in places rest including owned cemeteries and crematoria and managed churchyards. Alongside key stakeholders like Keele University the Council have been able to deliver rewilding in this fashion to positively benefit local residents, local resources and the local natural environment. All these topics will be covered in this presentation with an additional detailed look into one of the Council's most biodiverse rich sites, Keele Cemetery.

Tom Guilbert-Newell is a keen young adult who has always had a passion for a better and healthier future, ensuring that his passion for sustainability is embedded throughout the action he takes. Tom is an Environment and Sustainability Keele Graduate, and after 2 years working in sustainability and the community at Keele Students' Union, Tom joined Newcastle-under-Lyme Borough Council where he currently works at all levels within the organisation to develop social, economic and environmental solutions to combat climate change for a more sustainable Council and borough. In particular for this presentation, Tom and the Council have focused on using spaces of bereavement like cemeteries to recover the local natural environment through sustainable grassland management, wildflower introduction, perennial planting and much more!
Eimer Duffy - Google expert

Richard Mott

‘Your Cremation, Your Wishes, Your Way’ caring, local, affordable funeral packages: A new model for Local Authority Cremation Services

September 30, 2026

At its heart, ‘Your Cremation, Your Wishes, Your Way’ is about giving families clarity, reassurance, and choice without unnecessary complexity. We could see that people were trying to balance cost, dignity and peace of mind and were often feeling they had to compromise on one to achieve another. As a local authority service, we felt we were in a unique position to respond. When we look back at how ‘Your Cremation’ came into being, it started quite simply, with people asking us a question: “Why don’t you offer a complete funeral service yourselves?”

My funeral industry career began at Memoria as Bereavement Services Manager. A challenging position in a busy crematorium. It didn’t take long for me to realise helping bereaved families was my calling. When the opportunity came to move to Bramcote Crematorium I jumped at the chance, more funerals meant more families to help at the most difficult of times. In my current position as Strategic and Business Development Manager I look forward to developing the service to its full potential in challenging times.
Eimer Duffy - Google expert

Michelle Forbes

Terrorism (Protection of Premises) Act 2025 (Martyn’s Law) – An Update

September 30, 2026

Martyn’s Law focuses on the protection of the public within premises and affects a vast array of UK buildings, crematoria and cemeteries included. Gaining Royal Assent in April 2025, a period of 24 months was granted for compliance of public places with the requirements of the Act. This period expires in May 2027, where compliance with the law is expected. Following a successful ICCM webinar in May 2026, this session expands on this detail allowing attendees to find out what this means for your Crematorium and Cemetery spaces and what steps you need to take towards compliance.

Senior Project Manager at Thomson Gray Construction Consultants with over 20 years’ experience in the construction industry, with specialist expertise across a diverse range of sectors including crematoria, heritage, high secure facilities, and listed buildings. Experienced in risk management and delivering projects within sensitive, live environments. A member of the Association for Project Management, bringing extensive leadership experience and a strong track record in delivering complex projects.